Why a Luxury Manager Needs a Combination of Substance and Style

Opinions expressed by Entrepreneur contributors are their own.

If there is a domain that has zero tolerance, it is luxury. Luxury companies set high standards for the brand first, and for everything that contributes to adding value and preserving their exclusivity and respect. 

Employees play a prime role since they are brand curators and product experts. Everybody is a brand representative, starting from the CEO. 

My career in luxury started over ten years ago when I was working as a hostess at a trade show at the Javits Center in Manhattan. One of the exhibitors asked me to join his company and open a branch on the East Coast.

I asked myself why he offered the position to me and not to my colleague. She was working there as well, and her curriculum was as good as mine. I discovered the reason many years later. Managing the East Coast Office for a luxury design company requires a diverse set of talents and skills. 

Being Present 

Luxury companies seek personalities who are well-versed with the needs and requirements of the customers. First and foremost, the ability to be present. Living in the present and dedicating attention to clients, even when they are not asking for help, is a talent. Having presence means being present. 

Thinking back at the trade show, my colleague missed the opportunity because she was busy messaging no stop on the phone. The exhibitor, seeing her disinterest, asked me for help instead. I was present and ready to listen. That made all the difference. 

Messaging cost her access to the luxury industry. I always took my jobs seriously, even the temporary three days hostess gig. Still now, most of the time, I don’t even keep my cellphone on my desk. 

Setting Intentions and Dedication

The ability to perform with excellence in customer service and strike a conversation with affluent customers are skills necessary to succeed. With time, intention, and practice, you can acquire and develop them. Make an intention and dedicate time and energy to your goal, and results will manifest soon.

Not being an extrovert is an advantage in the luxury business. You are more inclined to listen and control what you say and don’t say. What you don’t say and leave out in a conversation with clients is more important than what you say. High-net-worth individuals value their time and won’t spend a second with you unless it is meaningful. If they engage with an equally knowledgeable person, they will be delighted to entertain a conversation with you.

Command over the English language is important. But international clientele value more the interaction with someone speaking multiple languages than perfect grammar. Accents are very welcome in the industry. They reflect the uniqueness and authenticity of the brand.

Possessing The Right Dose of Essential Skills

The right dose of charm, intelligence, sense of responsibility, mixed with good manners, are desirable essentials. A Luxury Manager is a combination of 60% substance and 40% style.

In any working situation, you are perceived as more capable, if you are familiar with the proper code of conduct and are aware of the science of personal space, client privacy, and gentle persuasions.

A luxury company values a pragmatic attitude and international vision. They are considered keys for an industry that is always a step ahead.

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