Second Life Podcast: Jing Gao

Jing Gao is the brilliant chef and entrepreneur behind Fly by Jing, the first premium Chinese food company that brings thoughtfully crafted pantry staples to the modern kitchen, inspired by Gao’s roots in Chengdu, China. In 2018, Gao launched the brand with one hero product, Sichuan Chili Crisp (now an Amazon best seller), which immediately took off, becoming the highest-funded food project on the Kickstarter platform. And while the Sichuan Chili Crisp is unbelievably flavorful, Gao sought to do more than create delicious products. The mission of Fly by Jing is to shift the cultural narrative around Chinese food in the West and shine a light on the 5000-year-old culinary heritage. Inspired by Chengdu’s “fly restaurants”—small eateries so good they attract people like flies—Fly by Jing has garnered millions of fans and can be found on the shelves of major food retailers such as Whole Foods and Target.  

As an esteemed chef, Gao has used her experiences to create meaningful flavors that give people access to her traditions, ultimately leading to new ideas and conversations that dismantle preconceived notions about Chinese cuisine. Gao is also the founder of award-winning modern-Chinese fast-casual restaurant Baoism in Shanghai, and her work has been featured in notable publications such as The New York Times, BBC, CNN, The Wall Street Journal, and Fast Company.

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