One of the many perks of having an in-house fashion brand is the ability to try on pieces before everyone else. By the time a Who What Wear Collection item has launched online, I’ve probably already had the chance to feel the fabric IRL and can offer my personal review. This is especially important when it comes to sweaters, as everyone has probably had the misfortune of accidentally buying itchy sweaters that weren’t worth your money. 

Below, I’ve rounded up my favorite sweaters from the Who What Wear Collection. I can personally vouch for the fact that these comfortable sweaters feel soft to the touch and are never, ever itchy. Scroll down to shop the sweaters and see how cool girls are styling them. 



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