14 Fashion Brands We Bet Will Reach Viral Status in 2022

WHO: Jacqueline Zenere, Stylist 

For those who aren’t familiar with your work—what do you do? And how did you break into the fashion industry? 

I am a stylist, but my background is entirely editorial. I started at W magazine and then spent my most formative years at Modern Luxury, styling over 300 covers and editorials. I grew to realize that working on cover shoots and working with the talent and developing a trusting relationship are even more rewarding, which landed me where I am now. When styling a client, my mind goes to storytelling first. When choosing a look, I always ask myself, Why this designer? Why this design? Why this glam? Each aspect is thought out and considered to convey the desired message.

As a stylist, much of your role is about discovering new talent—how do you find new brands? And is there one thing you think makes a rising fashion brand worth following? 

The simplest way to pinpoint a designer to follow is to signify themselves with new ideas. Once you put the time in and study the archives, you can separate between the new and the derivative. In terms of discovering designers, that almost implies I seek them out, when, in actuality, it is the other way around. They come to me so much to a point I can’t ignore—either on Business of Fashion, Instagram, on the street, from publicists, so many ways.

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