As a fashion editor, I’m always on the lookout for brands that have yet to be discovered by the masses. Think indie labels, vintage shops, and designers that aren’t yet sold at every major retailer. In fact, finding all of the above is more like a hobby than a job—one that I spend a lot of time partaking in. Unfortunately, most of these brands—like so many that already exist in the industry—don’t serve the majority of women in America: plus-size women, who, despite making up 70% of the population, often receive only minor attention from the fashion world.
Because of this, many plus-size shoppers face an uphill battle when it comes to finding brands to support that aren’t already well-known or part of the fast-fashion universe. That is why after scouring the depths of Instagram, TikTok, Reddit, and more platforms for sartorial discovery, I knew I had to spotlight a few of the brands on my running list that not only cater to women size 14 and up, but do it well. From beloved brands that only recently extended their sizes (I’m looking at you, Ganni!) to recently launched labels that specialize in trend-forward styles for shoppers of all sizes, the list ahead is a gold mine for plus-size shoppers who don’t want what everyone else already has.